Tata Motors, a leading player in the Indian electric car market, has recently introduced the Tata Curvv EV, enhancing its position as a top-selling company in this segment. The Curvv EV follows the successful launch of the fuel-based Curvv, renowned for its unique design and style. As the Curvv continues to gain market traction, Mahindra is gearing up to compete. The company is developing new electric vehicles under its XUV and BE series, with the Mahindra XUV e9 poised to challenge the Tata Curvv EV.
The Electric Car Landscape
The Indian electric car market is evolving rapidly. This year has seen the debut of the Tata Curvv EV, while other significant launches are on the horizon, including the Kia EV9 in October and the Mercedes-Benz Maybach EQS SUV. In response, Mahindra is preparing to introduce new models, with the XUV e9 and BE.05 currently undergoing testing.
spotted the @Mahindra_Auto XUV e9 & the BE.05 in Goa!@autocarindiamag #mahindra #be05 #xuve9 pic.twitter.com/a2w5mvBKcJ
— Dhruv (@dhruvnaique) September 7, 2024
XUV.e9 is a coupe SUV, whose design is similar to Tata Curve EV. In the coming time, this electric car from Mahindra will compete with Tata Curve EV.
Mahindra XUV e9: An Overview
The Mahindra XUV e9 has been undergoing road tests, and recent images shared on social media have given a glimpse of this upcoming electric SUV. The XUV e9 will be Mahindra’s first fully electric coupe SUV, featuring vertical stack taillights, large aerodynamic wheels, and sleek light bars at the rear. It is expected to be launched after the XUV e8, with a potential release date in late 2024 or early 2025.
Mahindra BE.05: The Sports Electric Vehicle
The BE.05, the inaugural model from Mahindra’s BE series, is positioned as a Sports Electric Vehicle (SEV). Scheduled for launch in October 2025, the BE.05 has also been seen during road tests, with its design likely reflecting the concept version showcased earlier.